Press Release

VitalSmarts Releases Crucial Conversations® Online Training

Provo, UT—February 22, 2017—VitalSmarts, a TwentyEighty, Inc. company and an innovator in corporate training and leadership development, today announced that the award-winning Crucial Conversations Training course is now available online in a completely on-demand, asynchronous learning experience designed to reach the modern learner. While Crucial Conversations...

New Study: Women Judged More Harshly When Speaking Up Assertively

Provo, Utah – August 5, 2015 – What if your colleagues discriminated against you just for being assertive? Unfortunately for many women, gender bias is a reality in today’s workplace. A new study about emotional inequality at work conducted by VitalSmarts, a TwentyEighty, Inc. company,...

VitalSmarts Releases Influencer Training® in the Virtual Classroom

Provo, UT — June 24, 2015 — VitalSmarts, a TwentyEighty, Inc. company and an innovator in corporate training and leadership development, today announced its award-winning Influencer Training® classroom course is now available through the VitalSmarts Virtual Classroom™—its live, synchronous online learning platform powered by Adobe Connect™ and MeetingOne. Courses...

VitalSmarts Named to Top 20 Leadership Training Companies List

Provo, Utah – January 29, 2015 – VitalSmarts today announced it has been named to the Top 20 Leadership Training Companies List, by Training Industry, Inc. The listing is part of the Training Industry’s mission to continually monitor the marketplace for the best providers of...

VitalSmarts Releases Influencer 2.0 Training

July 17, 2014 – Provo, UT – VitalSmarts, an innovator in corporate training and leadership development, today released a new edition of its award-winning leadership course, Influencer Training®. The revised edition includes updated videos, a new training platform, and greater flexibility in its participant response...

VitalSmarts Releases Virtual Training for Crucial Conversations

April 17, 2014—Provo, UT—VitalSmarts, an innovator in corporate training and leadership development, today announced its award-winning Crucial Conversations™ classroom course is now available online via live, synchronous learning. The company launched this first course using its new VitalSmarts Virtual Classroom™ technology, a highly collaborative learning platform...

VitalSmarts Acquires Vital Skills of Michigan

PROVO – March 20, 2014 – VitalSmarts, a leader in corporate training and leadership development, announced today it has acquired Vital Skills International of Michigan. As part of the acquisition, VitalSmarts will maintain the presence of a Michigan-based office to provide its U.S. customers in...

The Hidden Cost of Your New Year’s Resolution

December 11, 2013—Provo, UT—Edith L. has always struggled with weight gain, but the one thing that has historically kept her weight in check is exercise. In an attempt to gain motivation to work on her exercise goal, she joined a state-of-the-art gym. Two years later,...

VitalSmarts Has Trained One Million People Worldwide

December 9, 2013—Provo, UT—VitalSmarts, a leader in corporate training and leadership development, today announced it has trained one million people in 36 countries in its four award-winning training products. Based on three decades of original research and 50 years of the best social science thinking, VitalSmarts’...

Paladin Associates and VitalSmarts partner to help procurement drive lasting change

Paladin Associates, a procurement services provider, and VitalSmarts, an innovator in corporate training and leadership development, are pleased to announce their partnership aimed at addressing procurement’s numerous and complex change challenges....

How to Blow the Whistle without Blowing Your Career

An online survey of 926 people administered by the New York Times best-selling authors of Crucial Accountability found that while 63 percent of respondents regularly witness both minor and major ethical infractions, employees confront only half of the unethical behavior they witness at work....

VitalSmarts Releases Crucial Accountability™

VitalSmarts, an innovator in corporate training and leadership development, today released Crucial Accountability™—the update to the Company’s popular Crucial Confrontations Training. The two-day classroom course teaches a step-by-step process for holding others accountable to violated expectations in order to improve performance....

The authors of Crucial Conversations release the second edition of their New York Times bestseller Crucial Accountability

Based on more than 30 years of research, CRUCIAL ACCOUNTABILITY (McGraw-Hill Professional; June 2013; Original paperback and eBook formats: $19) provides readers with the essential tools they need to resolve controversial and complex issues dealing with repeated disappointments and performance gaps. This is the revised...

Influencer: The New Science of Leading Change

In every business interaction—from weekly conference calls to high-stakes corporate negotiations—one major element separates successful change efforts from the ones that fail: Influence. In INFLUENCER: The New Science of Leading Change (McGraw-Hill; Paperback and eBook formats: $19; May 14, 2013), Joseph Grenny, Kerry Patterson, David...

Antisocial Networks? Hostility on social media rising for 78 percent of users

Social networks are becoming increasingly hostile, with 78 percent of users reporting rising incivility online and 2 in 5 blocking, unsubscribing or “unfriending” someone over an argument on social media, according to new research from the authors of the New York Times best-seller Crucial Conversations....

VitalSmarts Releases the Crucial Accountability™ Companion Course

VitalSmarts, an innovator in corporate training and organizational performance, today released the Crucial Accountability™ Companion Course. The one-day training builds on the skills learned in Crucial Conversations® Training and introduces a powerful new set of skills for resolving violated expectations, broken commitments and bad behavior....

Family Reunion: Gearing Up For Fight or Flight?

Len Wittrock avoids family reunions and gatherings when he knows his younger brother will be in attendance. In the past, Wittrock's brother used each reunion as an opportunity to confront him and tell him why he vehemently opposed everything he and his wife believed in....

VitalSmarts Releases Influencer Training™

VitalSmarts, an innovator in corporate training and organizational performance, today released Influencer Training, its latest training product for individuals, teams, and organizations. Influencer Training is a classroom training course that teaches proven strategies to uproot entrenched habits and drive rapid and sustainable behavior change.

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VitalSmarts receives an Excellence in Practice Award and delivers a Cracker Barrel session featuring results of their practice with MaineGeneral Health at ASTD 2008 in San Diego, CA.

VitalSmarts and MaineGeneral Health received a coveted Excellence in Practice Award for their practice: Improving Employee Satisfaction and Patient Safety One Crucial Conversations at a Time. Mike Wilson, vice president of Business Development at VitalSmarts, and Patrice Putman, director of employee development at MaineGeneral,...

VitalSmarts Wins Business of the Year Award

PROVO, UT – May 15, 2008 – VitalSmarts, an innovator in corporate training and organizational performance, was recently named the 2008 Business of the Year by The Association of Learning Providers (ISA) during the Annual Business Retreat in Litchfield Park, Arizona, and joins a prestigious...

New Study Reveals Most Leaders Lack Influence

Influence challenges exist at every level of an organization. According to a new study by the authors of Influencer: The Power to Change Anything (McGraw- Hill, 2007), one of the main culprits of these challenges is that leaders have little if any influence over the...

Crucial Conversations About Drugs With Teens

NEW POLL SHOWS PARENTS AFRAID OF TALKING TO THEIR TEENS; AVOID TOUGH TOPICS, ESPECIALLY DRUG USE White House Urges Parents to Sharpen Conversation Skills, Monitor Teens’ Activities (Washington, D.C.) – The White House Office of National Drug Control Policy (ONDCP) is urging parents to sharpen their conversation...

Corporate Untouchables

Ashley Howard works with an “untouchable.” He is abrasive, unreliable and dishonest. And yet no one she works with, including her boss, ever deals with his misbehavior....

VitalSmarts Ranked #491 on the 2006 Inc. 500

Inc. magazine announced its 25th annual Inc. 500 ranking of the fastest-growing private companies in the country. VitalSmarts ranks No. 491 on the list with three-year sales growth of 307.8 percent. This is the second consecutive year VitalSmarts has made the Inc. 500 list....


Weighty Conversations

Previous research shows that having support from others makes losing weight easier, and being able to talk openly about the problem is a crucial skill for parents with obese children....

April 15 Brings Taxing Conversations

With tax season well under way, a recent VitalSmarts survey revealed that 58 percent of Americans have found themselves in a compromising conversation in which family, friends, or coworkers described using or planning to use illegal or unethical tax strategies....


Silence Kills, Dialogue Heals


VitalSmarts, a corporate training company specializing in organizational performance, will today release via Webcast new data from leading healthcare organizations across the US which demonstrates that being skilled in holding seven specific conversations is key to solving some of healthcare’s most crucial patient safety problems....

Do You Work with a Scrooge?

A new VitalSmarts study says more than three-fourths of the U.S. workforce will be stressed out this holiday by coworkers who dump on, abandon them or fail them. Speaking up is key to reducing holiday stress at work....

Talking Hi-Tech at Work

In today's well-connected world, technology can help us communicate more easily. But when it comes to resolving broken promises, violated expectations, or bad behavior at work, resorting to hi-tech methods like e-mail, voice mail, or even text messages can amplify our problems. According to a...

VitalSmarts Adapts Crucial Confrontations for Corporate Training Proven Process for Improving Individual, Team, and Company Performance

VitalSmarts today announced the release of Crucial Confrontations™ training, a proven step-by-step process for enhancing accountability, improving performance, and ensuring execution. Crucial Confrontations joins its award-winning counterpart, Crucial Conversations® training, to provide focused training solutions for confronting the chronic problems that keep organizations stuck....