Meet David Maxfield
Leading social scientist for business performance






For the past thirty years, David has conducted social science research to help leaders and organizations achieve new levels of performance. Specifically, he has focused on human behavior—the underlying written and unwritten rules that shape what employees do every day.

A respected academic, David has taught at Stanford University and the Marriott School of Management at Brigham Young University. He is the recipient of the Motorola University’s Distinguished Teaching Award and Stanford University’s Dean’s Award for Innovative Industrial Education.

David is the coauthor of three immediate New York Times bestsellers: InfluencerCrucial Accountabilityand Change Anything.
Articles resulting from David’s research have been published in many notable and peer-reviewed journals including the MIT Sloan Management Review where his article “How to Have Influence” was named the Change Management Article of the Year.

  • David Maxfield is one of the top-rated speakers for the American College of Physician Executives. The insight and knowledge that he shares with the audience have led many to describe his course as one of the best classroom experiences they ever had.

    ACPE Conference Organizer,
  • David is an incredibly talented speaker. He certainly knows how to engage an audience - his meeting room was overflowing for the whole session! Our attendees raved about his presentation long afterward.

    Anne Blouin, CLO, ASAE & The Center for Association Leadership,
  • David Maxfield is a gifted speaker who captures the attention of his audience with solid information presented in an easy manner and a slight hint of humor. He keeps his audience engaged with a balance of research, short vignettes, small group exercises and discussion with the audience.

    Bill Fernsebner, Education Specialist at OR Magazine,
  • David Maxfield is an engaging speaker who captures an audience with just the right mix of research, humor and practical relevance. Having developed and taught courses with David, I can tell you with certainty that he is among one of the most gifted teachers I have encountered in my thirty years of teaching.

    Stephen R. Barley, Stanford University,



“Key thought leadership contributions of our time.” – Stephen R. Covey

BooksFor the last 30 years, David has traveled the world and walked the halls of global and Fortune 500 organizations to research the behaviors and best practices used by the world’s most influential leaders. When combined with the best social science of the last five decades, David’s research amounts to life-changing skills that have literally transformed thousands of organizations and millions of individuals. His findings are documented in his four New York Times bestsellers: Crucial Conversations, Crucial Accountability, Influencer, and Change Anything.