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“Crucial Accountability showed management how to stop avoiding conflict and helped them recognize that holding others accountable is healthy.”

- Ardie Harrison, VP of Human Resources, Dallas Housing Authority

Tools to Improve Accountability and Execution

Building on the skills taught in Crucial Conversations, Crucial Accountability teaches a step-by-step process and new skills to enhance accountability, improve performance, and ensure execution.


Participants learn how to talk about violated expectations in a way that yields two-way accountability and allows further progress to be made.


Consistent application of the skills leads to faster problem solving, decision making, and conflict resolution.


When issues are resolved and focus is restored, productivity increases, relationships are strengthened, and high-performance cultures are formed.

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Resolving Performance Gaps Through Accountability

Execution and results focused, Crucial Accountability is helping our clients reap bottom-line benefits like reduced turnover, fewer grievances, and higher employee satisfaction and engagement.

Employee Turnover

Orkin reported an 8% decrease in turnover.


San Antonio School District saw a 50% drop in grievances.

Teamwork and Relationships

Dallas Housing Authority eliminated silos between departments and helped employees take initiative to resolve conflicts with their supervisors.

Training Your Way

Crucial Accountability is available in two delivery formats to address the diverse needs of your organization.



Live Classroom

Bring in a VitalSmarts Master Trainer or certify an internal trainer to teach Crucial Accountability skills in person to your employees.



Virtual Instructor-led

Join a VitalSmarts Master Trainer in our facilitated virtual training classroom and learn Crucial Accountability from the comfort of your home or office.

“Unleash the true potential of a relationship or organization and move it to the next level.”

- Ken Blanchard, coauthor of The One-Minute Manager

Start Improving Accountability and Results

Is it time for your organization to start reaping the benefits of accountability? Let’s talk about bringing Crucial Accountability to you.  We are excited to offer two delivery modalities: live classroom, live online, or choose a blended solution specific to your organizational needs.

Crucial Accountability Book Cover

The New York Times Bestseller

With more than half a million copies sold, Crucial Accountability continues to transform personal and professional performance and execution.

#8 New York Times Business Bestseller
#6 Wall Street Journal Bestseller
#1 Business List
#1 on 800-CEO-READ
“Book of the Year” by Soundview Executive Book Summaries
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