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CRUCIAL SKILLS RESEARCH

What is going on in your world?

VitalSmarts products and services are built on more than thirty years of research. To continue our rich legacy of research-based solutions, we regularly conduct studies that explore current trends affecting communication and human behavior at work and at home. See what we have discovered.

INDUSTRY FOCUSED RESEARCH
The Silent Treatment: Why Safety Tools and Checklists Aren't Enough to Save Lives
Eighty-five percent of nurses have been in a situation where a safety tool warned them of a problem. Fifty-eight percent have also been in situations where they felt unsafe to speak up about the problems or get others to listen.
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Silent Danger—The Five Crucial Conversations that Drive Workplace Safety
Ninety-three percent of employees say their organization is at risk of an accident waiting to happen because people are either unwilling or unable to speak up.
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Financial Agility—The Four Crucial Conversations for Uncertain Economic Times
Leaders who effectively handle crucial moments in a financial crisis are ten times more likely to position their company for future success.
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How to 10x Your Influence—Exponentially Increase Your Success
Leaders who use multiple sources of influence are ten times more likely to produce substantial and sustainable change.
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Silence Fails—The Five Crucial Conversations for Flawless Execution
Eighty-five percent of major corporate initiatives come in behind schedule and over budget when leaders fail to effectively address five common business issues.
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Silence Kills—The Seven Crucial Conversations for Healthcare
Fewer than ten percent of doctors and nurses speak up when they see colleagues make mistakes.
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PERSONAL RELATIONSHIPS
Talking to Troubled Teens
One out of three parents are either unable or barely able to have a crucial conversation with their teenager.
Research Summary
Survey Results

Best Friends Might Sabotage New Year’s Resolutions
Seventy percent have a bad habit they’ve wanted to change for at least one year, and 22 percent have tried to change their bad habit for 10 years.
Research Summary
Survey Results

Influencing the Flu
Only 14 percent of adults and 2 percent of children wash their hands after coughing or sneezing.
Research Summary
Survey Results

When Bad Relatives Happen to Good People
Four out of 5 people have attended a miserable family gathering, and more than half expect upcoming family gatherings to be spoiled by an unruly relative.
Research Summary
Survey Results
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Weapons of Mass Discussion: Crucial Conversations about Politics
Seventy-seven percent avoid discussing politics because political discussions with family can be nasty, difficult, and downright unpleasant.
Research Summary
Survey Results

Why You Can't Kill a Bad Habit with a Magic Bullet
Those who use four or more influence strategies to change bad habits are four times more likely to succeed.
Research Summary
Survey Results
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Why America Lacks Digital Manners
Ninety-one percent regularly encounter public displays of insensitivity caused by smart phones and other gadgets.
Research Summary
Survey Results
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Crucial Conversations about Drugs with Teens
Fifty-seven percent of parents admit to having some degree of difficulty in getting their teens involved in meaningful conversations.
Research Summary
Survey Results
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Unwrapping the Secret to Talking About Holiday Finances
Sixty percent either overspend or have a spouse or partner who overspends during the holidays. Seventy-eight percent say it’s difficult to discuss holiday spending with their partner.
Research Summary
Survey Results
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Weighty Crucial Conversations with Your Child
Sixty-six percent of parents are unwilling to speak up and talk openly about their child’s weight.
Research Summary
Survey Results
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Taxing Crucial Conversations
Fifty-eight percent have found themselves in a compromising conversation in which family, friends, or coworkers described using illegal tax strategies.
Research Summary
Survey Results
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Talking Hi-tech
More than 87 percent admit that using hi-tech means to resolve a workplace confrontation is not effective.
Research Summary
Survey Results

Healthy Communication with Your Parents
More than 30 percent of adults say their relationship with their mother or father is less than satisfactory.
Research Summary
Survey Results

Confronting Your Doctor
Less than 50 percent of patients speak up when their caregiver is unclear about their diagnosis, treatment options, or next steps.
Research Summary
Survey Results

How to Talk Politics with Friends
Sixty-seven percent say their political discussions with friends, coworkers, and family lead to attacks or controlling behavior.
Research Summary
Survey Results

WORKPLACE RELATIONSHIPS
Overcoming Career-Limiting Habits
Ninety-seven percent of employees have a Career-Limiting Habit that keeps them from achieving their potential at work.
Research Summary
Survey Results
The Cost of Conflict Avoidance
Employees waste an average of $1,500 and an eight-hour workday for every crucial conversation they avoid.
Research Summary
Survey Results
Employees Fear Crucial Conversations
Seventy percent of employees are currently facing a difficult conversation with a boss, coworker, or direct report.
Research Summary
Survey Results
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Long-distance Loathing
Relationship problems occur far more frequently within “virtual teams” than they do within teams located in the same building.
Research Summary
Survey Results
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Four Crucial Conversations for Uncertain Times
The way leaders and employees behave in four crucial moments is a predictor of an organization’s ability to respond effectively and quickly to financial threats.
Research Summary
Survey Results
Leaders Lack Influence
One of the main drivers of organizational influence challenges is that leaders have little if any influence over the way their employees behave.
Research Summary
Survey Results
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Discussing High-Stakes Business Initiatives
Eighty-two percent of employees say there are significant organization-wide initiatives underway in their workplace that will likely fail.
Research Summary
Survey Results
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Lacking New Year’s Resolve at Work
Fifty percent of employees shy away from confronting coworkers about behavior, expectations, or performance because they are afraid of a negative outcome.
Research Summary
Survey Results
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Corporate Untouchables
Ninety-three percent work with people whose bad behavior or poor performance should get them fired, yet they get away with just about anything and are accountable for almost nothing.
Research Summary
Survey Results
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Do You Work with a “Scrooge”?
Approximately three-fourths of employees are stressed out during the holiday season by coworkers who dump on, abandon, or fail them.
Research Summary
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Work for a Jerk?
More than 50 percent of employees say a disagreeable boss is their number-one reason for finding a new job.
Research Summary
Survey Results

OTHER TOPICS
Presidential Candidates Lack Influence
Forty-five percent of Americans don’t believe presidential candidates have the power to change the issues that matter most to them.
Research Summary
Survey Results
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