The Influential Leader
With New York Times bestselling author Joseph Grenny as seen on 
Welcome. I trust you’re here because you are looking for ways to increase your influence.
Our research has confirmed that true leadership isn’t about energizing, visioning, pathfinding, modeling, or manipulating, rather true leadership is intentional influence. It comes down to your ability to create systematic and effective strategies to change people’s behavior. Period.
Whatever your challenge, I encourage you to learn the art and strategy of intentional influence found in our bestselling book and training course: Influencer: The Power to Change Anything. My colleagues and I have taught these powerful concepts to leaders at Harvard, Yale, and Stanford and to thousands of management teams around the world. Additionally, the influence model taught in these resources is so powerful that is has been named the Change Management Model of the Year by MIT Sloan Management Review.
I invite you to learn this influence model that will make you a truly Influential Leader. Begin today by reading our article, How to 10X Your Influence, originally published in the Fall 2008 edition of MIT Sloan Management Review.
Best Regards,

Joseph Grenny
New York Times bestselling coauthor and cofounder of VitalSmarts
ABOUT JOSEPH GRENNY
Joseph Grenny is coauthor of three New York Times bestsellers: Influencer, Crucial Conversations, and Crucial Confrontations. His fourth book, Change Anything, is scheduled for release April 2011. He has spent the last 25 years teaching and advising more than one hundred thousand leaders on every major continent from the boardrooms of Fortune 500 companies to the slums of Nairobi, Kenya.
Grenny is also the cofounder of VitalSmarts, an innovator in corporate training and organizational performance, and a world-class speaker. His company’s corporate training products and services have helped leaders from 300 of the Fortune 500 companies identify and improve key areas that many credit with significantly advancing their careers and completely revamping their organizations.
Free Resources
Free Research Report:
10X Your Influence
Download this free research report for a step-by-step approach to becoming ten times more influential. This article was previously published in the Fall 2008 edition of MIT Sloan Management Review.
Download Now
Additional Resources
- More information on the company behind Influencer
- Ready for real change? Find out about our training and certification options
- Book Joseph Grenny for your next event
- Join the conversation with Joseph Grenny at the Crucial Skills Blog
