Solve Problems By Changing Behavior

When it comes to influence we stink. Consider these examples:

• Companies spend more than $300 billion annually for training and less than 10 percent of what people are taught sticks.
• Dieters spend $40 billion a year and 19 out of 20 lose nothing but their money.
• Two out of three criminals are rearrested within three years.

If influence is the capacity to help ourselves and others change behavior, then we all want influence, but few know how to get it.

Influencer delivers a powerful new science of influence that draws from the skills of hundreds of successful change agents combined with more than five decades of the best social science research. The book delivers a coherent and portable model for changing behaviors—a model that anyone can learn and apply.

The key to successful influence lies in three powerful principles:

• Identify a handful of high-leverage behaviors that lead to rapid and profound change.
• Use personal and vicarious experience to change thoughts and actions.
• Marshall multiple sources of influence to make change inevitable.

By following this model, Influencer gives you powerful strategies to create rapid, dramatic, and permanent change in your business, your personal life, and your world.