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Silence Fails

Senior leaders often bet their success on the flawless execution of business strategies and cross-functional initiatives. But these bets rarely pay off. Failure rates of major projects run up to 91%.

VitalSmarts and The Concours Group partnered to identify what is missing in project execution. After studying 1,000 executives and project management professionals, they found that the quality of conversations around five common business problems is responsible for an astonishing 85% failure rate of high-stakes business initiatives.

Alternately, when these five conversations succeed, the execution failure rate is reduced by 50 to 70%.