VitalSmarts REACH Conference 2019 Mobile header
Connect with peers

Learn from an all-star cast of bestselling authors, thought leaders, and social science luminaries who bring to the stage decades of research and experience in leading the charge for organizational and personal performance.

Get to the core

Tackle the challenges that affect YOU and your organization with high-leverage skills and critical insights offered in our BIG Idea keynotes and series of workshops.

Collaborate with peers

Engage with likeminded certified trainers, HR and L&D managers, and executives who employ the VitalSmarts skillset to increase influence, productivity, solidarity, and results.

Create Solutions

Forge new connections and map out strategies to lead more effectively, train more dynamically, and transform desired skills into habits—for yourself and others.


The Grand America Hotel, ranked #1 in Salt Lake City by US News & World Report.

Located ten minutes from Salt Lake City International Airport, The Grand America offers easy access to historic and cultural sites, high-end shopping and entertainment, and local parks and mountain trails.

VitalSmarts has reserved rooms at a discounted rate for REACH attendees. Premier rooms are $269 USD per night. Discount reservations are available on a first-come, first-served basis.



Charles DuhiggAuthor of The Power of Habit and Smarter Faster Better

Josh Bersin Headshot

Josh BersinFounder of Bersin & Associates


Linda Cliatt-WaymanEducator and TED Speaker

Joseph Grenny

Joseph GrennyAuthor of Crucial Conversations & Cofounder of VitalSmarts

David Allen

Jia JiangEntrepreneur and Founder of Rejection Therapy

Da Hoff

Emily GregoryVP of Product Development at VitalSmarts


Amy PodurgalMaster Trainer


Daryl DavisBlues Musician and TED Speaker

David Nelson

David NelsonSenior Master Trainer


8:00 – 9:00 Breakfast
9:00 – 10:40 BIG Idea Keynotes | Charles Duhigg & Linda Cliatt-Wayman & Stacy Nelson
10:40 – 11:00 Break
11:00 – 12:15 Breakout Sessions

Workshopping with the Experts Ashley Galassi Featuring Big Idea Speakers Workshop Openings & Closings Amy Daly Donovan Leveraging Crucial Conversations to Manage Bias Mike Rognlien Influencer for Parents & Grandparents Cricket Buchler & Barbara Hauser GTD Best Practices Zoltan Hrotko & Wendy Arnott The New Era of Virtual Classrooms Jillian Morenz Furious or Curious: The Choice is Yours Pam Dykstra & Dee Oviatt Helping Others Hear the Music: Implementing and Sustaining Organizational Learning Scott Robley
12:15 – 1:15 Lunch
1:15 – 2:45 BIG Idea Keynote

Collaboration in the Midst of Bias: A Black Man’s Crucial Conversations with White Supremacists Daryl Davis How L&D Leaders Can Get A Seat in The C-Suite Terrence Donahue Author Q&A Panel Steve Willis, Joseph Grenny, David Maxfield, Charles Duhigg, David Allen, & Andy Shimberg
2:45 – 3:15 Author Book Signing
3:15 – 4:30 Breakout Sessions

Power of Habit: An Insider’s Sneak Peak Justin Hale & Steve Willis Six-Word Stories: What’s Your Story? Dave Angel How To Integrate VitalSmarts Training Into Your Corporate Strategy Wendy Arnott & Barbara Hauser The Culture Map of Crucial Conversations Cathia Birac & Willeke Kremer Crucial Conversations: Useful Tips and Best Practices Steve Childs & Shelina Pabani Intro to GTD Emily Gregory What Are We Listening For? Salomeh Diaz The Real Work Begins When the Workshop Ends Terrence Donahue Creating Leadership Buy-In and Champions Joe Smith
4:30 – 6:30 Free Time
6:30 – 7:00 Cocktails & Networking
7:00 - 9:00 Trainer Appreciation Dinner & Awards
Entertainment - Michael Jr.

8:00 – 9:00 Breakfast
9:00 – 10:40 BIG Idea Keynotes | Josh Bersin & Amy Podurgal & Jia Jiang
10:40 – 11:00 Break
11:00 – 12:15 Breakout Sessions

Smarter Faster Better Charles Duhigg Six-Word Stories: What’s Your Story? Dave Angel Workshopping with the Experts Ashley Galassi Featuring Big Idea Speakers Crucial Conversations Across Generations Mark Carpenter & Family Crucial Accountability Best Practices Stacy Nelson & Maria Moss Get Started: Getting Things Done Emily Gregory Crucial Conversations in K–12 J Lynn Jones, Marion Bish, & Roger Hunter Case Study: HCA & Centra Melanie Gao & Robin Moore
12:15 – 1:15 Lunch
1:15 – 2:30 Breakout Sessions

Q&A with David Allen: Personal Productivity David Allen & Justin Hale Workshop Openings & ClosingsAmy Daly Donovan Bridging the Knowing/Doing Gap Wendy Arnott & Barbara Hauser Crucial Conversations Across Generations Mark Carpenter & Family Crucial Conversations: Useful Tips & Best Practices Steve Childs & Shelina Pabani Influencer: Useful Tips & Best Practices Stacy Nelson & Steve Willis How in the World Do I Answer This One? Traci Chevraux & Beth Wolfson Crucial Accountability: Skills from The Cutting Room Floor David Maxfield
2:30 – 2:45 Break
2:45 – 4:00 BIG Idea Keynotes

Tribal Disease: Disrupt Your Tribe by Fueling Your Empathy David Nelson Transforming Problems into Projects: Tackling Life’s Challenges with GTD Alana Wright Feedsmacked: How to Be Resilient in The Face of Overwhelming Criticism Joseph Grenny
8:00 – 9:00 Breakfast
9:00 – 12:30 REACH LABS
How to tailor Crucial Conversations® to Solve your Organization's Strategic Initiatives David Maxfield & Steve Willis Getting Things Done® Training Justin Hale
12:30 – 1:30 Lunch
How to tailor Crucial Conversations® to Solve your Organization's Strategic Initiatives David Maxfield & Steve Willis Getting Things Done® Training Justin Hale
View Full Conference Agenda


Two-day Conference

$1,249 USD

Registration includes conference materials, admission to all keynotes and breakout sessions, and conference meals, including Tuesday’s award dinner.

Save My Seat

Three-day Conference

Go all in with an extra day of hands-on learning. Choose an option below, which includes the two-day conference. Download the REACH Labs Overview for more details.

Using Crucial Conversations® to Solve Strategic Initiatives


Getting Things Done® Training


Getting Things Done® Training + FasTrack Certification**


**FasTrack certification is available for previously certified trainers


Make The Case

Need help getting your manager's buy-in to attend REACH? We've got your back.



Q.1    How much does it cost to attend REACH?

Two-day conference pricing: $1,249 USD

Three-day conference pricing: see pricing section above. $1,699 USD

Reserve Your Seat Now

Q.2    What is included in my registration fee?

Registration includes conference materials, as well as admission into all BIG Idea keynotes and breakout sessions. It also includes all conference meals, which are breakfast, lunch, and the award dinner Tuesday, as well as breakfast and lunch on Wednesday. For those attending the three-day event, breakfast and lunch on Thursday is included.

Q.3    Does the registration fee include air transportation and hotel accommodations?

All air transportation and hotel accommodations are the responsibility of the attendee.

Q.4    I'd like to send more than one person from my company. Is there a group discount?

No. We do not offer group pricing at this time.

Q.5    Who should attend REACH?

REACH is designed for clients and trainers of VitalSmarts training courses. We also welcome anyone interested in learning more about VitalSmarts and our courses, or anyone interested in personal development and trainer facilitation.

Q.6    Do I have to be a VitalSmarts Certified Trainer to attend?

No, you do not have to be a VitalSmarts Certified Trainer to attend REACH. The conference will also be a valuable professional development experience for anyone interested in increasing their personal influence or changing human behavior, as well as VitalSmarts training.

Q.7    Who should attend the REACH Labs post-conference session and what information will be covered?

REACH Labs is a post-conference, all-day workshop designed to help trainers perfect their facilitation skills and improve their personal influence. This year, we are pleased to offer two topics: How to Tailor Crucial Conversations to Solve your Organization's Strategic Initiatives and our newest training course Getting Things Done®. Previously certified trainers who attend the Getting Things Done workshop at REACH can also certify in the course via the FasTrack Certification.

Q.8    Will I receive confirmation of my registration?

Yes. After you register online, you will receive an automated e-mail confirming your registration.

Q.9    What types of payments are accepted for the conference fee?

We accept Visa, MasterCard, Discover, American Express, Check, or PO. If paying with a Check or PO, the payment must be received at VitalSmarts on or before May 31, 2019. Please make checks payable to VitalSmarts and mail to Attn: Tara McCabe, 282 River Bend Lane, Provo, Utah 84604.

Q.10    Is my reservation transferable?


If you register and pay but are unable to attend, you can transfer your registration to a colleague from your company until Thursday, Friday May 31. Please submit all transfer requests to

For further questions please call Tara McCabe at 1-800-765-9600 within the United States or +1-801-724-6342 from outside the United States.

Q.11    What if I have to cancel?

The following cancellation dates and fees apply:

  • If you cancel between November 1, 2018, and January 31, 2019, the cancellation fee is $100 USD.
  • If you cancel between February 1, 2019, and March 31, 2019, the cancellation fee is $250 USD.
  • If you cancel between April 1, 2019, and May 31, 2019, the cancellation fee is $400 USD.
  • No refunds for cancellations received after May 31, 2019.

Please be aware that you also need to make the necessary cancellation arrangements for hotel accommodations and/or any other services that you have contracted. To cancel your REACH registration, please contact Tara McCabe 1-800-449-5989 within the United States, +1-801-724-6342 from outside the United States, or

Hotel / Travel / Venue

Q.12    What is the nearest airport?

Salt Lake City (SLC) Airport is 8 miles from The Grand America Hotel (about a 10 minute drive).

Q.13    How do I get from the airport to The Grand America Hotel?

Driving directions and Salt Lake City transportation options are available from The Grand America website.

For travel questions, please contact Amy Baum at 1-800-449-5989 within the U.S., +1-801-724-6324 from outside the U.S., or email us at

Q.14    What kind of weather should I anticipate?

The average high is 84° Fahrenheit and the average low is 61° Fahrenheit. It rains on average just three days in June.

Q.15    How should I dress?

Business casual attire is appropriate during the conference.

Q.16    Are discounted rates available at The Grand America Hotel?

VitalSmarts has reserved rooms with discounted rates at The Grand America Hotel. Premier rooms are $269 per night. Reservations are accepted on a first-come, first-served basis, and discounted rooms are only available while the limited block lasts, so be sure to reserve your room early.


Q.17    I have specific questions that are NOT addressed here. Who can help?

For registration questions, please contact Tara McCabe 1-800-449-5989 within the United States, +1-801-724-6342 from outside the United States, or

Q.18    How do I download the REACH App?

The event app isn't available for download until two weeks prior to the event. An email invitation will be sent once it is available for download.

  1. Download the "Crowd Compass Directory" app. You can find this on the App Store on iOS devices and the Play Store on Android. After installing, a new icon will appear on the home screen.
  2. Once you've downloaded the Crowd Compass Directory app, search for "REACH 2019" within the app.
  3. Tap either Download or Install.