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C-Suite Advice to Women in the Workplace: Don’t Hedge Your Message

This is particularly true for women, who face some unique challenges when it comes to getting ahead. New research by VitalSmarts, a leadership training and consulting company, shows that women face emotional inequality at work – their perceived competency decreases 35 percent when they’re as assertive or forceful as their male colleagues, attributes that are critical to succeed in leadership and management positions. Their perceived worth in the marketplace drops, accordingly, by more than $15,000.

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