VitalSmarts Kicks Off 7th Annual REACH 2014 Event

SALT LAKE CITY – July 29, 2014 Today, VitalSmarts opens its seventh annual REACH learning experience – at Salt Lake City’s Grand America Hotel – with bestselling author Joseph Grenny as the keynote speaker. REACH is a three-day event designed for those who work with, live by, or train other human beings. And since 2008, it has gained in popularity as a unique learning experience that delivers content designed to both motivate people to think differently and become a more powerful influencer. Keynote speaker Joseph Grenny is a four-time New York Times bestselling author and leading social scientist for business performance. For thirty years, Joseph has delivered engaging keynotes at major conferences worldwide including the HSM World Business Forum at Radio City Music Hall. Joseph’s work has been translated into 28 languages, is available in 36 countries, and has generated results for 300 of the Fortune 500. Grenny will be joined on the REACH 2014 stage by an all-star cast of thought leaders and social science luminaries including David Maxfield, bestselling author and VitalSmarts VP of Research; Chester Elton, coauthor of The Carrot Principle, which has sold more than one million copies, and The Orange Revolution, which the Wall Street Journal deemed the number one selling business book in the United States; Liz Wiseman, named one of the top 10 leadership thinkers in the world, and author of the bestseller Multipliers: How the Best Leaders Make Everyone Smarter; and many others. Other highlights of REACH 2014 will include:

  • Breakout sessions that teach best practices and strategies tailored to solving common training hurdles, and workplace challenges.
  • The opportunity to compare notes and network with other like-minded individuals and training rock stars. Past REACH attendees include experts from American Express, Cedars-Sinai Medical Center, Cisco, Facebook, Google, Lockheed Martin, Oracle, Pfizer, State Farm Insurance, U.S. Air Force, United Airlines, Visa, and hundreds more.
  • REACH Labs’ pre-conference sessions to help increase one’s personal influence and enjoy more successful training implementations.
  • Opportunities to experience the Rocky Mountains in beautiful Salt Lake City – located just down-“hill” from Park City and nestled in the heart of the world-famous Wasatch Mountains.

For more information on REACH 2014 visit: Note to editor: Joseph Grenny, co-founder of VitalSmarts, is available for interview. About VitalSmarts: An innovator in corporate training and leadership development, VitalSmarts is home to the award-winning Crucial Conversations, Crucial Accountability, Influencer, and Change Anything Training and New York Times bestselling books of the same titles. When used in combination, these courses enable organizations to achieve new levels of performance by changing employee behavior. VitalSmarts has consulted with more than 300 of the Fortune 500 companies and trained more than one million people worldwide. CONTACT: Steve Jensen of VitalSmarts, (385) 312-1513, or

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