VitalSmarts Releases Crucial Accountability™

Training industry leader updates its popular Crucial Confrontations Training program

June 25, 2013—Provo, UT—VitalSmarts, an innovator in corporate training and leadership development, today released Crucial Accountability™ —the update to the Company’s popular Crucial Confrontations Training. The two-day classroom course teaches a step-by-step process for holding others accountable to violated expectations in order to improve performance.

Crucial Accountability addresses one of the most vital competencies organizations need to remain successful. VitalSmarts research shows that when people see accountability as “someone else’s job” they waste time, resources and morale—specifically, employees waste $1,500 and an eight-hour workday for every accountability discussion they avoid. These costs skyrocket when you consider that 95 percent of a company’s workforce struggles to hold their colleagues accountable.

However, the Company’s research also shows that those who are skilled at holding others accountable not only contribute to bottom-line results but are also considered highly influential.

“Early on in our research, we asked leaders to identify their most valued employees. Without exception, they selected people who knew how to hold others accountable,” said VitalSmarts co-founder and author, Joseph Grenny. “Those who learn the skills taught in Crucial Accountability will learn how to hold others accountable and bring predictability and trust into their organization.”

Crucial Accountability teaches skills to address poor performance candidly and respectfully. Participants learn how to correctly diagnose why someone continually falls short of expectations and then create a plan that both motivates and enables the other person to change. They also learn how to:

  • Hold anyone accountable—regardless of power or position
  • Master performance discussions
  • Motivate others without using power
  • Manage projects without taking over

Organizations around the world that train the Crucial Accountability course have seen results in quality, efficiency, satisfaction, safety and more. For example, San Antonio School District saw a 50 percent drop in grievances that previously clogged their administrative system; drilling company, Pride International, improved their total incident rate by 55 percent, reported zero accidents that required employees to miss time on the job and reduced turnover by 40 percent; and pest management company, Orkin, also saw an 8 percent decrease in turnover.

With new and updated video-based instruction, Crucial Accountability engages participants with extensive in-class practice and group participation. Other new features include:

  • Streamlined content in a new flow that’s easier to learn and train
  • Updated Crucial Accountability model
  • Second edition of the best-selling book, Crucial Accountability
  • New audio companion with new stories and additional learning insights from the authors

For more information on this product, visit

Product Availability
Crucial Accountability is now available by contacting a VitalSmarts sales representative at 1-800-449-5989. The training is offered to the public as a two-day classroom course. For training dates and locations, visit VitalSmarts also offers trainer certification for in-house trainers.

Note to editor: Joseph Grenny, co-founder of VitalSmarts, is available for interview.

About VitalSmarts
An innovator in corporate training and leadership development, VitalSmarts combines three decades of original research with 50 years of the best social science to help leaders and organizations change human behavior and achieve new levels of performance. VitalSmarts has identified four high-leverage skill sets that, when used in combination, create healthy corporate cultures. These skills are taught in the Company’s award-winning training programs and New York Times best-selling books of the same titles: Crucial Conversations, Crucial Accountability, Influencer, and Change Anything. VitalSmarts has consulted with more than 300 of the Fortune 500 companies and trained more than one million people worldwide.

CONTACT: Laura Potter of VitalSmarts, L.C. +1-801-510-7590, or

No Comments

Sorry, the comment form is closed at this time.