VitalSmarts Releases the Impact Cloud Measurement Tool

March 19, 2013—Provo, UT—VitalSmarts, an innovator in corporate training and organizational performance, today released the Impact Cloud—a free, customizable, online tool that measures the impact of an organization’s training investment on key behavioral and business outcomes.

Collecting both quantitative and qualitative data, the Impact Cloud helps VitalSmarts clients easily visualize the impact of their training initiatives on business outcomes including quality, cost control, productivity, safety, employee engagement and teamwork.

The Impact Cloud uses a simple five-question assessment that’s administered to participants after attending a VitalSmarts course. This tool captures a broad range of results that employees achieve as they apply the skills learned in training.

Features and benefits of the Impact Cloud include:

  • Demonstrates the impact VitalSmarts training has on bottom-line results.
  • Customizable so users can tailor the assessment to their organization.
  • Generates a visual, interactive and shareable report.
  • Collects detailed stories from employees that show how skills are being used in the organization.
  • Compares results across different departments, management levels and areas of impact.
  • Easy to administer; it’s done completely online and the results are aggregated for the user.
  • Free for all VitalSmarts training clients.

David Maxfield, vice president of research at VitalSmarts, says the Impact Cloud is an effective way to measure the impact training has on both behavioral and business outcomes.

“One of the most common questions we heard from our clients was, ‘How do I measure the impact of our training?’” says Maxfield. “The Impact Cloud answers our clients’ needs by providing a way to visualize the results of their training using metrics and objectives that matter most to their organization.”

To see sample Impact Cloud reports, watch an introductory video or sign up for a free account, visit

Note to editor: David Maxfield, vice president of research at VitalSmarts, is available for interview.

About VitalSmarts
An innovator in corporate training and organizational performance, VitalSmarts is home to multiple training offerings, including the award-winning Crucial Conversations®, Crucial Confrontations®, Influencer®, and Change Anything™ Training. Each course improves key organizational outcomes by focusing on high-leverage skills and behavior-change strategies. The Company also has four New York Times best-selling books: Crucial Conversations, Crucial Confrontations, Influencer, and Change Anything. VitalSmarts has consulted with more than 300 of the Fortune 500 companies, trained more than 800,000 people worldwide and been named by Inc. magazine as one of the fastest-growing companies in America for eight consecutive years.

CONTACT: Laura Potter of VitalSmarts, L.C. +1-801-510-7590, or

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