VitalSmarts restructures departments and promotes Emily Hoffman to lead new division

November 7, 2011 – Provo, UT – VitalSmarts, an innovator in corporate training and organizational performance, promoted Emily Hoffman to vice president of development and delivery. In her new role, Emily will lead a brand new division of VitalSmarts—the Development and Delivery department—an integration of the former Production Services and Training/Consulting departments.

Under Hoffman’s direction, the Training/Consulting team has achieved tremendous results and contributed to VitalSmarts’ growth by creating a scalable and consistent training experience for the company’s clients as well as supporting a community of 7,400+ certified trainers.

To date, the Production Services team has also flourished under the leadership of Platte Clark, who recently signed a book publishing contract and has decided to step down from his role at VitalSmarts to pursue a career as an author. Under Clark’s direction, the Production Services team has been instrumental in the creation of VitalSmarts’ high‐quality, award‐winning training products.

VitalSmarts executives are thrilled for Clark’s success and pleased to turn this transition into an opportunity to integrate two key departments with the goal to streamline the creation and delivery of the VitalSmarts Training suite. They are also confident in their choice of Hoffman to lead this new division.

“We are pleased to announce that Emily Hoffman has earned a promotion to vice president and will lead the new Development and Delivery department,” said Andrew Shimberg, chief executive officer of VitalSmarts. “Emily has played a critical role in ensuring that our products excel within the learning environment, and I am confident that under her leadership VitalSmarts will see further growth and success.”


About Emily Hoffman, Vice President of Development & Delivery

As vice president of Development and Delivery, Hoffman is integral to the success of the company’s training products. Under her leadership, VitalSmarts designs award‐winning classroom training programs and supporting materials. Her team also supports a community of more than 7,400 certified training professionals with nationwide development opportunities, conferences, and training implementation tools. Hoffman travels around the world training, consulting, and speaking to VitalSmarts’ roster of Fortune 500 clients. She graduated from Emory University with a BA in English, received an MD from the University of Utah School of Medicine, and an MBA from the Marriott School of Management at Brigham Young University.

About VitalSmarts

An innovator in corporate training and organizational performance, VitalSmarts is home to award‐winning training products that deliver powerful tools for enriching relationships and improving end results. The company also has four New York Times bestselling books, Crucial Conversations, Crucial Confrontations, Influencer, and Change Anything. VitalSmarts has consulted with 300 of the Fortune 500 and trained more than 695,000 people worldwide.

CONTACT: Laura Potter of VitalSmarts, L.C. +1‐801‐510‐7590, or

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