The Authors of the 2-Million-Copy Bestseller Crucial Conversations Release the Second Edition

September 16, 2011—Provo, UT—When a high-stakes issue calls for a tough conversation, most people fumble, change the subject or avoid it altogether— with devastating consequences. Workplaces become dysfunctional, marriages fall apart and careers stall. Whether we need to solve a spousal argument, request a raise or get the department down the hall to cut their budget, how can we step up to these divisive conversations and expertly deal with them head-on? What’s the most effective way to talk when we already know we disagree?

In Crucial Conversations: Tools for Talking When Stakes Are High (McGraw-Hill; September 16, 2011), four-time bestselling authors Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler show how to successfully handle conversations that occur when the stakes are high, opinions differ and emotions run strong, and what’s possible when you do. Relationships strengthen, silos break and performance improves. The proof is in 25 years of research by the authors, involving more than 100,000 people:

The majority of people avoid crucial conversations, generating enormous costs:

  • Employees waste $1,500 and an eight-hour workday for every crucial conversation they avoid.
  • 85 percent of high-stakes business initiatives fail when executives avoid discussing crucial issues.

In contrast, those skilled in crucial conversations experience profound professional and personal results:

  • Leaders who effectively handle crucial conversations are 50 to 70 percent more likely to fully achieve project objectives.
  • Companies whose employees effectively step up to crucial conversations are two-thirds more likely to avoid injury and death due to unsafe conditions.
  • Parents who are able to have crucial conversations with their children are more than twice as likely to describe their relationship as very good or extremely good.

Since it was first published in 2002, Crucial Conversations has sold more than 2 million copies and has influenced individuals and organizations across the globe. Now, almost 10 years later, McGraw-Hill will publish the Second Edition of this classic guide to high-impact conversations with a new foreword by Stephen R. Covey, a new preface and afterword by the authors, and substantial new content including new research, updated facts and figures, skill applications, case studies and links to new videos and other online resources.

The authors teach skills for handling such high-stakes, emotional and crucial moments as:

  • Standing up to a colleague or boss when you disagree or are disappointed
  • Salvaging a broken relationship with a loved one
  • Addressing family tensions during the holidays
  • Talking to a rebellious teen with candor and respect

No matter how heated they get, crucial conversations don’t have to be led with flying fists and fleet feet. With the Second Edition of Crucial Conversations, you’ll discover that the individuals who are the most influential—who can solve problems and get things done while also strengthening valuable relationships—are those who master their crucial conversations.


About the Authors

Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler are the cofounders and leaders of VitalSmarts, an innovator in corporate training and organizational performance that has trained more than 650,000 people worldwide. VitalSmarts has consulted with more than 300 of the Fortune 500 companies. In addition to Crucial Conversations, the authors wrote three other New York Times bestsellers: Influencer, Crucial Confrontations, and Change Anything. They have appeared on “The Today Show,” CNN, Fox News Channel, ABC News and CNBC. They live in Utah.

About the Book

Crucial Conversations: Tools for Talking When Stakes Are High (Second Edition) By Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler: McGraw-Hill $18.00/Hardcover/288 pages ISBN: 978-0-071-77132-0 Publication Date: September 16, 2011

For more about the authors or Crucial Conversations Second Edition, please go to:

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