VitalSmarts promotes leaders for strong contributions

January 13, 2011 – Provo, UT – VitalSmarts, an innovator in corporate training and organizational performance, promoted three leaders, Mary McChesney, John Minert, and Emily Hoffman to senior management positions.
McChesney was promoted to vice president of marketing, Minert to vice president of global channel development, and Hoffman to senior director of client training & employee development.
“We are thrilled to announce the promotions of McChesney, Minert, and Hoffman,” said Andrew Shimberg, chief executive officer of VitalSmarts. “These individuals have proven that they are integral to VitalSmarts’ success, and I am confident that under their leadership VitalSmarts will see further growth and success.”

About McChesney, Minert, and Hoffman:

Mary McChesney
Vice President of Marketing
Since joining VitalSmarts in 2004, McChesney has led the Company’s largest integrated marketing and publicity campaigns. As vice president of marketing, she oversees five main marketing functions: Product Management, Corporate Communications, Demand Generation, Channel Marketing, and Project Management. Specifically, McChesney has been instrumental in launching and sustaining the Company’s three New York Times bestselling business books, multiple research studies, and all major product lines. In 2010, McChesney’s team received a Stevie for “Marketing Department of the Year” from The American Business Awards.

John Minert
Vice President of Global Channel Development
With 12 years of experience in corporate sales and channel enablement, Minert is the vice president of global channel development for VitalSmarts. He directs the efforts of an expanding network of trusted and highly skilled global partners. These partners offer VitalSmarts training programs in 12 languages in more than 30 countries. Minert’s team works to ensure a consistently high‐quality experience for global participants in VitalSmarts’ programs. Since joining the company in early 2008, annual revenue of Minert’s international channel has increased 300 percent.

Emily Hoffman
Senior Director of Client Training & Employee Development
As senior director of client training & employee development, Hoffman is integral to the success of the Company’s training products. Under her leadership, Hoffman’s team supports a community of more than 6,000 certified training professionals with nationwide development opportunities, conferences, and training implementation tools. Hoffman also travels around the world speaking, training, and consulting to VitalSmarts’ roster of Fortune 500 clients. She graduated from Emory University with a BA in English, received an MD from the University of Utah School of Medicine and an MBA from the Marriott School of Management at Brigham Young University.

About VitalSmarts
An innovator in corporate training and organizational performance, VitalSmarts is home to award‐winning training products that deliver powerful tools for enriching relationships and improving end results. The company also has four New York Times bestselling books, Crucial Conversations, Crucial Confrontations, Influencer, and Change Anything. VitalSmarts has consulted with 300 of the Fortune 500 and trained more than 695,000 people worldwide.

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