Joseph Grenny to Speak About Influence at HSM World Business Forum 2010

Provo, UT – September 20, 2010 – Joseph Grenny, business strategy expert and three-time New York Times bestselling author, will speak about influence at the HSM World Business Forum on October 5-6 at Radio City Music Hall® in New York City.

The World Business Forum was acknowledged as the No. 1 global forum in the U.S. by Burson Marsteller. Notable speakers joining Grenny include Al Gore, Jim Collins, Jack Welch, James Cameron and Steve Levitt.

Over the past 20 years, Grenny has taught and advised more than 100,000 leaders around the world including teams from IBM, Sprint and Lockheed Martin. He is co-author of three New York Times bestsellers, including Influencer: The Power to Change Anything. Grenny is also co-founder of VitalSmarts, an innovator in corporate training and organizational performance. His services have helped more than 300 of the Fortune 500 realize significant results using a proven method for driving rapid, sustainable and measurable change in behaviors.

The Influencer model outlined in Grenny’s book was named the change management approach of the year by MIT Sloan Management Review. Grenny’s research shows that leaders who use the model increase their chances of corporate execution success ten-fold.

“The root cause of underperformance in our organizations is not a lack of ideas, it’s a lack of influence,” says Grenny. “Through incorporating the Influencer model, leaders can develop a robust strategy to execute on the initiatives most important to their organization.”

The World Business Forum is an annual symposium that provides the latest thinking, insights and knowledge from across a range of disciplines, including: economy, trends, change, leadership, performance, people, strategy, communication and innovation. Over two days, leading figures and experts discuss today’s most critical issues to an audience of more than 4,000 executives from 50 countries.

About VitalSmarts: An innovator in corporate training and organizational performance, VitalSmarts is home to Crucial Conversations®, Crucial Confrontations®, and Influencer TrainingTM. Each course improves key organizational outcomes by focusing on high-leverage skills and strategies. The Company also has three New York Times bestselling books: Influencer, Crucial Conversations, and Crucial Confrontations. VitalSmarts has been ranked by Inc. magazine as one of the fastest-growing companies in America for five consecutive years, and has taught 2 million people worldwide.

About HSM: Founded in 1989, HSM ( is a multimedia company specializing in executive education. HSM brings together the world’s top executives and thought leaders to analyze and debate today’s most pressing issues in business, science, technology and the economy. Through conferences, print media and online content, HSM generates new ideas and fresh thinking about the challenges facing business leaders today. HSM believes knowledge is the critical driver for change and development.

Note to editor: Joseph Grenny, co-author of Influencer, is available for interview. Copies of his book are available upon request.

Contact: Laura Ashby of VitalSmarts, L.C. +1-801-724-6269

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