Influencer Training by VitalSmarts Is Named Top Training Product of the Year

Influencer Training™ is awarded for delivering on its promise to solve persistent and resistant problems

Provo, UT – Influencer Training™ by VitalSmarts, a provider of corporate training and organizational performance products and services, has been named one of the 2009 Top Training Products of the Year by Human Resource Executive® magazine.

Influencer Training teaches organizations a powerful step‐by‐step approach to solve entrenched problems by creating rapid and sustainable behavior change. It is preceded by the company’s other popular, award‐winning training courses, Crucial Conversations and Crucial Confrontations.

According to David Shadovitz, editor of Human Resource Executive, Influencer Training was chosen for its ability to deliver results.

“Our editors selected this year’s winners from a record number of entries,” said Shadovitz. “[These] . . . products are, in our estimation, the best of those solutions, capable of delivering on their promises and of making HR’s job easier.”

In addition to delivering on its promise to teach people a method for solving persistent and resistant problems, Influencer Training was praised by Human Resource Executive for its widely applicable skill set.

“The strategies [in Influencer Training] are not just for senior execs,” said reviewers. “They can be applied by anyone at any job level at any time. Even if just a handful of employees implement these practices, an organization can experience enormous change.”

The change model taught in Influencer Training was recently named the 2009 Change Management Approach of The Year by MIT Sloan Management Review and is backed by the New York Times bestselling book of the same name, Influencer: The Power to Change Anything. The model is based on more than five decades of the best social science research combined with real‐life case studies of modern change agents who are solving profound societal and business problems.

“We are delighted that Human Resource Executive has recognized the value in this training program, among so many other top contenders in our category,” said Andrew Shimberg, CEO of VitalSmarts. “The Influencer Training model can help solve profound personal, community and organizational problems. Our hope is that this recognition creates an increased awareness of this powerful model.”

VitalSmarts, as well as other recipients of the Top HR and Top Training Products of the Year, will be recognized at a special awards luncheon held on September 30 during the HR Technology Conference at McCormick Place in Chicago.

About VitalSmarts

An innovator in corporate training and organizational performance, VitalSmarts is home to award‐winning training products that deliver powerful tools for enriching relationships and improving end results. The company also has three New York Times bestselling books, Crucial Conversations, Crucial Confrontations, and Influencer. VitalSmarts has been listed twice on the Inc. 500 list of fastest‐growing companies and has taught more than 2 million people worldwide. www.vitalsmarts.com

CONTACT: Brittney Maxfield of VitalSmarts, L.L.C. +1‐801‐724‐6272

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