VitalSmarts Names Andrew C. Shimberg as Chief Executive Officer

Shimberg will be responsible for the overall direction, financial performance, and operational functions of the company.

PROVO, UT – March 11, 2009 – VitalSmarts, an innovator in corporate training and organizational performance, announced today the appointment of Andrew Shimberg as the company's chief executive officer. In his new role, Shimberg will be responsible for the overall direction, financial performance, and operational functions of the company.

“I am excited to join VitalSmarts and I look forward to leading this company in its mission to help leaders influence positive behavior change in both their organizations and their lives,” said Shimberg.

Shimberg was most recently president of nGen Talent, a division of nGenera™ Corporation, a company based in Austin, TX, that provides research, executive education, advisory services, and collaborative applications to help companies achieve breakthroughs in performance. Under Shimberg's leadership, nGen Talent delivered its Talent Development offerings to Global 1000 clients including Johnson & Johnson, Houghton Mifflin Harcourt, American Express, Merck, ConocoPhillips, and Daimler.

In addition to his practical leadership experience, Shimberg has led dozens of large-scale client research projects that explore how leadership and management issues impact executive effectiveness. Recently, he partnered with Joseph Grenny and David Maxfield of VitalSmarts to publish two national research studies in MIT's Sloan Management Review.

Shimberg has worked closely with VitalSmarts executives and content for the past six years. In addition to partnering with Grenny and Maxfield on the research front, Shimberg has represented VitalSmarts awardwinning training products as a certified trainer and value-added reseller.

“As I've partnered with VitalSmarts to deliver solutions to executive leaders of global companies, these leaders have relayed that the VitalSmarts content has been crucial to helping them achieve bottom-line results,” said Shimberg. “I'm excited to build on our past success and take these executive offerings to the next level.”

VitalSmarts cofounders believe Shimberg has the right mix of experience and leadership to bring the company into its next stage of growth. Founded in 2001, VitalSmarts has grown more than 166 percent over the past three years.

“We are delighted to welcome Andrew Shimberg as our CEO,” said Al Switzler, cofounder and cochairman of VitalSmarts. “Andy's experience in the training industry, particularly with executive development, aligns perfectly with our company mission. Under his leadership, we are better prepared to leverage our unique solution set to help leaders make necessary changes in these tough economic times.”

About VitalSmarts

An innovator in corporate training and organizational performance, VitalSmarts is home to award-winning training products that deliver powerful tools for enriching relationships and improving end results. The company also has three New York Times bestselling books, Crucial Conversations, Crucial Confrontations, and Influencer. VitalSmarts has been listed twice on the Inc. 500 list of fastest-growing companies and has taught more than 2 million people worldwide.

Note to editor: Andrew Shimberg and Al Switzler are available for interviews.

CONTACT: Brittney Maxfield of VitalSmarts, L.L.C. +1-801-724-6272, or

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