VitalSmarts Wins Business of the Year Award

PROVO, UT – May 15, 2008 – VitalSmarts, an innovator in corporate training and organizational performance, was recently named the 2008 Business of the Year by The Association of Learning Providers (ISA) during the Annual Business Retreat in Litchfield Park, Arizona, and joins a prestigious group of organizations dedicated to improving the learning and performance industry.

“We are honored to be recognized as the Business of the Year, particularly because it is an honor given by our peers; companies that we very much respect,” said Al Switzler, cofounder of VitalSmarts and coauthor of the company’s three New York Times bestsellers, Influencer, Crucial Conversations, and Crucial Confrontations. “This recognition is a testament to VitalSmarts’ mission to build quality products and services. Our books and training have directly affected bottom-line performance for thousands of companies for almost twenty years.”

Established in 2000, ISA’s Business of the Year Award recognizes companies that have consistently delivered exceptional quality in products and services, cultivated employee development and satisfaction, achieved marketplace recognition and enjoyed financial success.

“I am honored to be associated with these incredibly dedicated, committed individuals who foster collaborative leadership,” said Pamela J. Schmidt, executive director of ISA. “VitalSmarts reflects and strengthens the values and culture underlying the mission of ISA.”

About VitalSmarts
An innovator in corporate training and organizational performance, VitalSmarts is home to award-winning training products that deliver powerful tools that enrich relationships and improve end results. The company also has three New York Times bestselling books, Crucial Conversations, Crucial Confrontations, and Influencer. VitalSmarts has been listed twice on the Inc. 500 list of fastest-growing companies and has taught more than 2 million people worldwide.

About ISA
65 companies are members of ISA, representing more than 10,000 employees and serving more than 50,000 clients. ISA’s commitment to the entrepreneurial spirit of learning and performance businesses continues to be at the heart of the association. ISA is the executive connection for training and performance industry leaders – the only association of its kind.

CONTACT: Brittney Maxfield of VitalSmarts, L.L.C. +1-801-724-6272, or


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