VitalSmarts’ Training Programs Receive the Industry’s Highest Approval Status

PROVO, UT – April 28, 2008 – VitalSmarts, an innovator in corporate training and organizational performance, is now a certified education provider as recognized by the International Association for Continuing Education and Training (IACET). According to IACET, VitalSmarts’ three training programs, Crucial Conversations®, Crucial Confrontations™ and Influencer Training™, meet the training industry’s highest standards for continuing education.

IACET, an internationally recognized and highly regarded non-profit organization, approves training products for continuing education units according to compliance to the organization’s standards for design, development and delivery. Thousands of companies have requested IACET’s approval in efforts to enjoy the organization’s prestigious credentials and the advantages that approval status brings over non-authorized competitors.

Benefits of IACET approval include immediate acceptance into hundreds of professional associations as a trusted training provider.

“Our training programs have always received outstanding reviews from participants,” said Al Switzler, cofounder of VitalSmarts. “Having IACET’s stamp of approval further validates our courses by setting them apart as some of the most trusted and valued education credits available in the industry.”

IACET Commissioner John Gomez personally reviewed VitalSmarts’ programs and toured the corporate headquarters. “IACET’s standards are considered the bench in the continuing education industry,” said Gomez. “And VitalSmarts is now recognized as a valuable member of the IACET organization.”

Commissioned by the U.S. Bureau of Education in 1968, IACET developed from a national task force focused on improving continuing education that was composed of leaders in the American Medical Association, American Nursing Association and other continuing education groups. The task force established the universal guidelines for training and continuing education and formed IACET as the governing body to promote, monitor and enhance these guidelines of quality. The IACET certification is now the worldwide industry standard that thousands of vendors seek for their educational programs.

Sue Stein, a 30-year veteran in the training and consulting industry says, “VitalSmarts’ training is highly respected in this industry and the IACET seal is a confirmation of this to me, my students and others who require Continuing Education Units for professional development. By achieving this recognition, I am assured that VitalSmarts’ courses are meeting and exceeding best practices in design, delivery and update of their programs.”

For more information regarding the IACET approval and Continuing Education Credits offered by VitalSmarts, please visit

About VitalSmarts

An innovator in corporate training and organizational performance, VitalSmarts is home to award-winning training products that deliver powerful tools to enrich relationships and improve end results. The company also has three New York Times bestselling books, Crucial Conversations, Crucial Confrontations, and Influencer. VitalSmarts has been listed twice on the Inc. 500 list of fastest-growing companies and has taught more than 2 million people worldwide.

Note to editors: Al Switzler, cofounder of VitalSmarts is available for interviews. CONTACT: Brittney Maxfield of VitalSmarts, L.L.C. +1-801-724-6272, or

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