VitalSmarts Ranks #293 on the 2005 Inc. 500 with Three-Year Sales Growth of 432%

Provo, Utah, Oct 19, 2005 – Inc. magazine today released its 24th annual Inc. 500 ranking of the fastest-growing private companies in the country. VitalSmarts, an innovator in corporate training and organizational performance, ranks #293 on the list, with a three-year sales growth of 432%. The Inc. 500 can be found in the November issue, which appears on newsstands November 1.

VitalSmarts provides organizational consulting and training to an international client base, including 300 of the Fortune 500. The company provides individuals, teams, and organizations with innovative tools to bring rapid change in behaviors that drive significant and measurable business performance improvement. The VitalSmarts training programs, Crucial Conversations® and Crucial ConfrontationsTM, deliver profoundly influential change processes by influencing vital behaviors.

“When you look at the amazing job growth among Inc. 500 companies and contrast it with the stagnation in the Fortune 500, it underscores the changing nature of our economy,” said Jim Melloan, project manager for the Inc. 500. “With unprecedented global competition, companies have to be able to turn on a dime and discover innovative new ways of doing business. Increasingly, it’s the smaller, agile companies like those on the Inc. 500 that are best equipped to meet these challenges.”

The Inc. 500 ranks privately held companies according to year-over-year sales growth from 2001 to 2004. With approximately 75% of all new job creation in the U.S. coming from entrepreneurial businesses, the Inc. 500 opens a window onto the companies and industries that are driving the economy forward. Over the years, the Inc. 500 has identified the next generation of world-class companies, with Microsoft, Stonyfield Farms, Timberland, Oracle, The Princeton Review, Morningstar, Jamba Juice, Gateway, E*Trade, Intuit, and Domino’s Pizza all appearing on the list before they became industry powerhouses.

To be eligible for this year’s Inc. 500, companies had to be U.S.-based, independent and privately held through their fiscal year 2004, and have had at least $500,000 in net sales in the base year of 2001. In addition, their 2004 sales had to exceed 2003 sales. Companies are ranked on cumulative three-year sales growth from 2001 to 2004. Inc. verifies all information using tax forms and audited financial statements from certified public accountants and by conducting interviews with company officials.

About Inc. Magazine Inc., the only major business magazine dedicated exclusively to owners and managers of growing private companies, delivers real solutions for today’s innovative company builders. It provides hands-on tools and market- tested strategies for managing people, finances, sales, marketing, and technology. Inc. is also the only publication that focuses on small to medium-size businesses, responsible for more than half the nation’s gross domestic product and 70% of its new jobs. And Inc. looks beyond work to address the entrepreneurial lifestyle. Inc., a Mansueto Ventures LLC publication, inspires and informs, with cutting-edge coverage that reflects our readers’ energy, brashness, and imagination.

About VitalSmarts, LC

A leader in corporate training and organizational performance, VitalSmarts has two training initiatives: Crucial Conversations and Crucial Confrontations. Each delivers a powerful set of influence tools that builds teams, enriches relationships and improves end results. The Company has two New York Times bestselling books of the same titles, Crucial Conversations and Crucial Confrontations. VitalSmarts has helped more than 300,000 people worldwide, including leaders from 300 of the Fortune 500, realize quick, hard-hitting results.

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