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“Ideas can change the world, but only when coupled with influence—the ability to change hearts, minds, and behavior. This book provides a practical approach to lead change and empower us all to make a difference.”

- Muhammad Yunus, Nobel Peace Prize Winner

INFLUENCING ORGANIZATIONAL CHANGE

Influencer Training teaches a powerful and portable model for executing behavior change within small teams and across entire organizations.

LEAD WITH INFLUENCE

Influencer Training is a leadership course that teaches proven strategies to drive high-leverage, rapid, and sustainable behavior change for teams and organizations.

MOTIVATE OTHERS

Leaders learn to master Six Sources of Influence™ that motivate and enable others to take initiative, think strategically, and improve performance.

TRANSFORM CORPORATE CULTURE

These essential behavior improvements create a cascading effect on corporate culture, resulting in successful team and organizational initiatives, reduction in project errors and failures, and high employee engagement.

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CUSTOMER SUCCESS: INFLUENCING RESULTS

Through the personal and professional impact of leaders armed with the skills to influence change, our clients have improved bottom-line results like workplace safety, sales enablement, and profitability.

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Workplace Safety.

Newmont Mining experienced 73% fewer serious injuries recorded on the job.

Compliance

Compliance. Spectrum Health improved hand hygiene compliance from 60 to 90%.

Process Improvement

Xerox had 93% of its employees use their new Six Sigma process and more than 50% adopt it long term.

Preview Influencer

Attend a virtual or in-person Executive Briefing, a two-hour preview of the course, to evaluate Influencer for your organization. See how this model of behavior change can help you turn your people into top performers.

Attend an Executive Briefing

Training Your Way

Influencer is available in two delivery formats to address the diverse needs of your organization.

LIVE

LIVE

Live Classroom


Bring in a VitalSmarts Master Trainer or certify an internal trainer to teach Influencer skills in person to your employees.

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LIVE ONLINE

LIVE ONLINE

Virtual Instructor-led


Join a VitalSmarts Master Trainer in our facilitated virtual training classroom and learn Influencer from the comfort of your home or office.

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Influencer Book Cover

The New York Times Bestseller

Influencer combines five decades of social science research with the skills used by hundreds of successful change agents to deliver a proven model for changing entrenched behaviors across teams and entire organizations.

#9 New York Times Business Bestseller
#2 Wall Street Journal Business Bestseller
#5 Wall Street Journal Nonfiction Bestseller
#25 USA Today Bestseller List
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“With Influencer, we've seen dramatic results in organizational behavior change."

- Matt Van Vranken, President, Spectrum Health

TAKE YOUR LEADERSHIP TO THE NEXT LEVEL

Leadership is influence. Enable your leaders, or entire workforce, with the skills to execute behavior change. We are excited to offer two delivery modalities for Influencer Training: live classroom and live online—or blend the two for a unique solution that meets your organizational needs.