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Influencing Support for Workplace Safety

Here in Australia, we are currently undertaking a safety culture change initiative in my company using your Influencer model. I have an opinion leader who is quite negative about most things, including the Influencer strategies. This opinion leader was involved with the creation and rollout of the Vital Behaviors Roadmap and his positive support would lend great credibility to the program within his crew. How can I harness this person’s passion for positive influence rather than negative?