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Influencer QA

All Washed Up with Hyrum Grenny

VitalSmarts’ most popular junior scientist, Hyrum Grenny, conducts a playful experiment to solve America’s hand-hygiene problem—a problem that leads to infection and avoidable medical errors. In fact, in America’s hospitals, hand washing compliance rates hover between 30 to 50 percent! Watch as Hyrum teaches strategy and principles to change behavior using a group of 80 unsuspecting kids and cupcakes.

Please share this video with your teams, organizations, friends, and family. To spread these powerful principles of influence, consider:

  • E-mailing this link to your colleagues:
  • Embedding the video on your blogs and Web site with the following code:
    <object width="560" height="340"><param name="movie" value=""></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object>

Would you like to solve hand hygiene problems in your organization? What about changing other entrenched behaviors that are returning dismal results?
Influencer Training is a step-by-step strategy for solving entrenched problems by changing behavior. Learn how you can bring this award-winning training into your organization today by calling us at 1-800-449-5989 or visiting our Web site.

Or, consider booking a VitalSmarts speaker to discuss principles of influence with your teams and organizations. For speaking information call or visit our Web site.

Crucial Conversations QA

Facing a Crucial Conversation?

VitalSmarts has captured vignettes of some of the most sensitive crucial conversations. Watch as one boss is faced with an awkward performance review, or as a couple tries to talk with their elderly father about his ability to drive. Let us know what you think about our latest round of videos.

For more humorous videos of timely crucial conversations, visit

Crucial Conversations QA

Crucial Applications: Delivering Bad News

Bad news—nobody likes receiving it. Giving bad news to others can be equally troublesome, particularly when they hold you responsible for the bad news—even if you’re not. What do you do when the person on the receiving end becomes upset and starts to take it out on you, the messenger?

1. Don’t Play “What’s Wrong with Them?” Get over the fact that people blame you when they have no right to do so. To avoid responding with anger, say to yourself, “These are people under stress, and it’s my job to help them through this.” This perspective will help move you away from acting superior or defensive.

2. Share the Pain. When people hear bad news, they start responding with strong emotions and weak thinking. Acknowledge their pain. Express your honest concern. “I’m sorry, this must be a big blow for you.” When someone is upset they want sympathy, not a lecture.

3. Actively Listen. To let people know that you’re listening to their concerns, don’t jump in with quick answers or corrections to their false statements. Instead, paraphrase in your own words what they just said. Do this to ensure you know their concerns, as well as to let them know you’re trying to understand them.

4. Keep Focused. Finally, remember what you want out of each conversation. Your goal is to keep a healthy and long-term relationship, not win or disprove the other person’s point of view.

Once you’ve worked on yourself, shared your concern, actively listened, and done your best to stay focused, you’ve earned the right to share your views.