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From the Road

Influencer 2.0 Source 1

The U.S. Women’s Ski Jump team made their Olympic debut in the 2014 Socchi Games. While they did not medal (the three members of the team placed 10th, 15th, and 21st), they had thousands of fans cheering them on, including the youngest member of the U.S. Women’s Ski team—twelve-year-old Zia Terry.

Two years ago at the tender age of ten years old, Zia was made an honorary member of the U.S. Women’s Ski team. How did this precocious youngster ascend to such a lofty honor? She jumped. Literally. Zia became a YouTube sensation thanks to her GoPro helmet-mounted camera recording her first ski jump on the forty-meter hill. The video includes an inspiring one minute and forty-nine seconds of Zia’s charming, courageous self-dialogue as she prepares to jump. It has received over 2 million views on YouTube, 1.3 million of which came within the first ten days of the video being posted.

When asked about her interest in ski jumping, Zia referenced the U.S. Women’s Ski Team website, saying, “I’ve been following my dream, like I saw on one of their web pages. It said, ‘follow your dream, not mine.’ That’s what I’ve been doing.

David Maxfield, who lives not far from Zia in Park City, UT, saw this engaging example of a brave young girl trying something new and knew we needed to include it in the new version of our Influencer Training course—Influencer 2.0. You’ll find her video in Source 1, illustrating the strategy of increasing personal motivation by “Just trying it.” Take a look at the video now and consider what you may want to “just try!”

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Emily Hoffman

Emily has consulted and trained with non profit, start-up ventures, and major national corporations such as Eli Lily and The Chicago Board of Trade. Additionally, Emily has taught finance courses at Brigham Young University and trained corporate clients in Crucial Conversations. read more