Best Practices Research

Our books and training courses are the product of more than 30 years of research. The authors continue their legacy of research today with large industry-wide research studies and small trend surveys that uncover the state of communication and influence in our workplaces, homes, and communities.

Whether you're interested in improving corporate culture in your hospital or simply being more patient with misbehaving relatives during the holidays, our authors have uncovered ground-breaking insights and startling trends to help you improve.

Find your favorite research study below.

Industry Research


Silent Danger—The Five Crucial Conversations that Drive Workplace Safety
93% of employees say their organization is at risk of an accident waiting to happen because people are either unwilling or unable to speak up.
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Financial Agility—The Four Crucial Conversations for Uncertain Economic Times
Leaders who effectively handle crucial moments in a financial crisis are ten times more likely to position their company for future success.
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How to 10x Your Influence
Leaders who use multiple sources of influence are ten times more likely to produce substantial and sustainable change.
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Silence Fails—The Five Crucial Conversations for Flawless Execution
85% of major corporate initiatives fail to come in on time or on budget because leaders fail to effectively address five common business issues.
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Silence Kills & Silent Treatment
These two popular healthcare studies reveal that communication breakdowns between healthcare professionals lead to avoidable medical errors, poor patient care, and low employee morale.
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Leadership & Workplace


Stuck with a slacking co-worker? Why you’re to blame
Slacking co-workers cause a quarter of their hard-working colleagues to put in four to six more hours of work each week.

Survey Data

Avoiding a Déjà Vu Performance Review
43 percent of employees have experienced a déjà vu performance review — negative performance feedback that surfaces year after year.

Research Summary Survey Data

Leaders Lack Influence
One of the main drivers of organizational influence challenges is that leaders have little if any influence over the way their employees behave.

Research Summary Survey Data

Overcoming Career-Limiting Habits
Ninety-seven percent of employees have a Career-Limiting Habit that keeps them from achieving their potential at work.

Research Summary Survey Data

Discussing High-Stakes Business Initiatives
82% of employees say there are significant organization-wide initiatives underway in their workplace that will likely fail.

Research Summary Survey Data

Do You Work with a “Scrooge”?
Approximately three-fourths of employees are stressed out during the holiday season by coworkers who dump on, abandon, or fail them.

Research Summary Survey Data

Work for a Jerk?
More than 50% of employees say a disagreeable boss is their number-one reason for finding a new job.

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Lacking New Year’s Resolve at Work
50% of employees shy away from confronting coworkers about behavior, expectations, or performance because they are afraid of a negative outcome.

Research Summary Survey Data

Corporate Untouchables
93% work with people whose bad behavior or poor performance should get them fired, yet they get away with just about anything and are accountable for almost nothing.

Research Summary Survey Data

Workplace Communication


The Cost of Conflict Avoidance
Employees waste an average of $1,500 and an eight-hour workday for every crucial conversation they avoid.

Research Summary Survey Data

Employees Fear Crucial Conversations
70% of employees are currently facing a difficult conversation with a boss, coworker, or direct report.

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Long-distance Loathing
Relationship problems occur far more frequently within “virtual teams” than they do within teams located in the same building.

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Four Crucial Conversations for Uncertain Times
The way leaders and employees behave in four crucial moments is a predictor of an organization’s ability to respond effectively and quickly to financial threats.

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Politics


Weapons of Mass Discussion: Crucial Conversations about Politics
77% avoid discussing politics because political discussions with family can be nasty, difficult, and downright unpleasant.

Research Summary Survey Data

How to Talk Politics with Friends
67% say their political discussions with friends, coworkers, and family lead to attacks or controlling behavior.

Research Summary Survey Data

Presidential Candidates Lack Influence
45% of Americans don’t believe presidential candidates have the power to change the issues that matter most to them.

Research Summary Survey Data

Technology


Why America Lacks Digital Manners
91% regularly encounter public displays of insensitivity caused by smart phones and other gadgets.

Research Summary Survey Data

Talking Hi-tech
More than 87% admit that using hi-tech means to resolve a workplace confrontation is not effective.

Research Summary Survey Data

Health & Behavior


Influencing the Flu
Only 14% of adults and 2% of children wash their hands after coughing or sneezing.

Research Summary Survey Data

Why You Can’t Kill a Bad Habit With a Magic Bullet
Those who use four or more influence strategies to change bad habits are four times more likely to succeed.

Research Summary Survey Data

Weighty Crucial Conversations with Your Child
66% of parents are unwilling to speak up and talk openly about their child’s weight.

Research Summary Survey Data

Confronting Your Doctor
Less than 50% of patients speak up when their caregiver is unclear about their diagnosis, treatment options, or next steps.

Research Summary Survey Data

Best Friends Might Sabotage New Year’s Resolutions
70% of people have a bad habit they’ve wanted to change for at least one year, and 22% have tried to change their bad for 10 years.

Research Summary Survey Data

Family Communication


Talking to Troubled Teens
One out of three parents are either unable or barely able to have a crucial conversation with their teenager.

Research Summary Survey Data

When Bad Relatives Happen to Good People
Four out of 5 people have attended a miserable family gathering, and more than half expect upcoming family gatherings to be spoiled by an unruly relative.

Research Summary Survey Data

Crucial Conversations about Drugs with Teens
57% of parents admit to having some degree of difficulty in getting their teens involved in meaningful conversations.

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Healthy Communication with Your Parents
More than 30% of adults say their relationship with their mother or father is less than satisfactory.

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Unwrapping the Secret to Talking About Holiday Finances
60% either overspend or have a spouse or partner who overspends during the holidays. 78% say it’s difficult to discuss holiday spending with their partner.

Research Summary Survey Data

Taxing Crucial Conversations
58% have found themselves in a compromising conversation in which family, friends, or coworkers described using illegal tax strategies.

Research Summary Survey Data