The Key to Consistent Innovation & Superb Execution

When it comes to change, one thing is for certain: humans will resist. Resistance is a common and destructive part of any change equation. But despite resistance, some individuals and organizations enjoy incredible success. What sets them apart?

VitalSmarts compared the strategies of those who succeeded at behavior change with those who failed. We discovered when employees were able to dialogue around high-stakes topics, hold each other accountable, and remove barriers to change—resistance leveled and change occurred. VitalSmarts designs training courses to develop these skills both in individuals and organizations.

Our suite of training products, when used in combination, create a synergy that builds a healthy culture and enables your organization to change for good.

  Crucial Conversations Logo Crucial Accountability Logo Influencer Logo Change Anything Logo




Organizational change

Individual change







  • Resolve disagreements
  • Build acceptance and overcome resistance
  • Speak persuasively not abrasively
  • Foster teamwork and better decision making
  • Hold anyone accountable
  • Determine the potential root cause of misaligned or bad behavior
  • Empower others by working together to diagnose and determine solutions
  • Manage new expectations
  • Diagnose the real causes behind behavior problems
  • Effectively motivate and enable others—regardless of formal authority
  • Identify high-leverage behaviors
  • Create behavior-change strategies that yield rapid, lasting results
  • Create effective individual change plans
  • Identify and diagnose what’s keeping the unproductive status quo in place
  • Translate performance feedback into action
  • Use six sources of influence to make individual change inevitable


  • Greater efficiency
  • Improved working relationships
  • Increased employee satisfaction
  • Greater accountability and fewer missed deadlines
  • Better one-on-one performance discussions
  • Increased individual and team effectiveness
  • Fewer safety and compliance issues
  • Improved customer service ratings
  • Higher adoption rate of new processes and procedures
  • Sales enablement
  • More engaged workforce
  • Innovative problem solving
  • Increased employee productivity


Crucial Conversations Logo

Open dialogue

Teaches skills for creating alignment and agreement by fostering open dialogue around high-stakes topics.

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Change Anything Logo

Self-directed change

Teaches a breakthrough methodology for successfully solving any individual behavior challenge, at work or at home.

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Influencer Logo

Influential leadership

Whether you’re leading a team of ten or ten thousand, learn proven strategies to execute behavior change.

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Crucial Accountability Logo

Universal accountability

Teaches a step-by-step process to enhance accountability, improve performance and ensure execution.

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See What Our Clients Have to Say

EdDialogue issues we used to tolerate for years have disappeared as a result of Crucial Conversations.”
– Ed H., president & CEO, STP Electric Generating Station

Create alignment and agreement by fostering open dialogue around high-stakes topics. More

JLongstanding accountability problems were surfaced and neutralized as a direct result of Crucial Accountability.”
– J. Marks, Training Specialist, Orkin, Inc.

Is avoiding one-on-one accountability discussions keeping you from getting the results you need? More

MattWith Influencer we’ve seen dramatic results in organizational behavior change.”
– Matt V., president, Spectrum Health

Uproot entrenched habits & drive rapid and sustainable behavior change for teams & organizations. More

GeorgeChange Anything is the solution for any type individual behavior change. It dramatically improves results.”
– George O., Extension Educator, Purdue University

Successfully solve any individual behavior challenge – at work or at home. More

Welcome to

VitalSmarts and Vital Skills International of Michigan are pleased to announce a new era in their joint service to the Michigan market. As of February 28, VitalSmarts has acquired the Vital Skills business and will maintain the presence of a Michigan-based office to provide you with streamlined and enhanced customer support.

We look forward to working with you!
If you have any questions, please email Josh Boyd at jboyd at vitalsmarts dot com.