Media Relations Specialist

VitalSmarts, an innovator in corporate training and organizational performance, is seeking an experienced, full-time media relations specialist who will work closely with the Corporate Communications Manager to:

• Publicize the company’s line of bestselling books, training, authors, and research to local, national and international media outlets.
• Create and executive on a global media relations strategy.

Qualified applicants will possess experience, excellent organizational skills, be detail oriented, a self starter, and have passion, enthusiasm and excellence in their work.

Education/Experience

• Bachelors Degree required
• 2 years of experience in public relations or internship equivalent beyond degree

Qualifications

• 2 years of full time experience in public relations, or internship equivalent, is required beyond degree. Agency experience or corporate PR experience preferred.
• Superior oral and written communication skills, including editing capabilities, and phone pitching experience.
• Technically savvy and basic HTML skills or a desire to learn HTML.
• Highly organized and ability to manage multiple, simultaneous projects and people internally and externally.
• Demonstrated track record in pitching and placing stories.
• Top candidates will be strategic, creative thinkers who are self-starters, have impeccable attention to detail, and who can work collaboratively.
• Excellent time management skills.

Duties/Responsibilities

The duties and responsibilities of media relations specialist will include, but are not limited to:

• Publicize/pitch the company’s line of bestselling books, trainings, authors, and research to local, national and international media outlets
• Create and execute a global media relations strategy that corresponds with the overall corporate strategy
• Manage global media promotion associated with the launch of company’s new books, products, and research
• Write and edit material for media pitches, corporate press releases, and media advisories
• Monitor news and proactively pitch topics of the day by tracking trends and developing timely news hooks
• Work closely with the company’s cofounders and authors to brainstorm media ideas, gather relevant content for press releases, secure media interviews, and place contributed articles
• Coach company spokes people, authors, and experts to correctly deliver corporate messaging
• Work with marketing and product development to create integrated media campaigns that promote viral videos, research campaigns, and other viral projects
• Maintain press lists, distribute news, and generate reports through Vocus (or system equivalent)
• Help write and submit company awards
• Assist in writing and policing corporate brand and product messaging
• Manage online news room and RSS news feed
• Generate monthly media impressions reports
• Pitch ProfNet and other time-sensitive press opportunities on a daily basis
• Be a valuable contributor to the marketing team
• Fulfill other responsibilities and projects under the direction of the Corporate Communication Manager

To Apply

To apply, send a current resume and cover letter to hiring@vitalsmarts.com. Resumes should detail relevant work and educational experience. Cover letters are an opportunity for applicants to highlight qualifications for this specific position and to relate more about themselves in general.