Influencer: The New Science of Leading Change


Influencer Book

The truth is, we all need to be better influencers. Hardly a day passes that we don’t try to influence others to do something different. We do our best to motivate employees to demonstrate more concern for profitability. We struggle to enable our teams to complete projects on time and on budget. In summary, we continually work on ways to exert our influence, but we regularly fall short.

An Influencer motivates and enables others to change.

This acclaimed leadership book combines the skills used by hundreds of successful change agents with five decades of the best social science research. It delivers a proven model for changing entrenched behaviors across teams and organizations.

As you read this book you’ll learn how to identify a handful of high-leverage behaviors that lead to rapid and profound change, use vicarious experience to change thoughts and actions, and marshal multiple sources of influence to make change inevitable.

Influencer gives you powerful strategies to create rapid, dramatic, and permanent change in others – whether that’s your team or entire organization.

Sidney Taurel

Influencing human behavior is one of the most difficult challenges leaders face. This book provides powerful insight into how to make behavior change that will last.”

Sidney Taurel | Eli Lilly and Company

Muhammad Yunus

Ideas can change the world—but only when coupled with influence—the ability to change hearts, minds and behavior. This book provides a practical approach to lead change and empower us all to make a difference.”

Muhammad Yunus | Nobel Peace Prize Winner

Unlock Your Free Influencer Resources

Introducing a special value for book readers – the following FREE resources (a $275 value) are used in the award-winning Influencer Training program. They are being offered to you at NO COST. All you have to do is fill out the form on this page.

  • Access to the Video Vault
  • Watch the On-demand Webinar
  • Authors’ Discussion Questions
  • Get the Influencer Worksheet
  • Cue Yourself with the Influencer Model
  • Assess your own Influencer Assessment
  • Listen to Audio Lessons from the Authors
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Access the VitalSmarts Video Vault

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Watch examples and see real-life case studies using the skills taught in the book. These videos will help you take your skills to the next level. Don’t forget your popcorn!

View videos

Go Beyond the Book – Get Trained!

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During this free 45-minute introduction to Influencer Training, you’ll learn how to drive rapid and sustainable behavior change for teams and entire organizations.

Watch webinar

Authors' Discussion Questions

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Use these relevant discussion questions to guide your next book club or reading group. You'll strengthen your skills by learning with others.

Download questions

Cue Yourself with the Influencer Model

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Now that you've read the book, one of the greatest challenges you'll face is simply remembering to use your skills. Download this visual reminder of your newly learned skills and hang it up near your desk.

Get model

Influencer Challenge Planner

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You can use this worksheet to help you organize and design your next influence effort.

Get planner

Assess your Influence Skills Online

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Get access to our popular Influencer self-assessment to determine the methods you use when trying to resolve challenging and persistent problems. Also get helpful advice on how to get better.

Take assessment

Listen to Audio Lessons from the Authors

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Get access to exclusive bonus material from the authors in our popular Influencer Audio Companion. Hear them share entertaining stories and insights.

Download audio


Welcome to VitalSmarts.com

VitalSmarts and Vital Skills International of Michigan are pleased to announce a new era in their joint service to the Michigan market. As of February 28, VitalSmarts has acquired the Vital Skills business and will maintain the presence of a Michigan-based office to provide you with streamlined and enhanced customer support.

We look forward to working with you!
If you have any questions, please email Josh Boyd at jboyd at vitalsmarts dot com.