Marketing Product Manager

VitalSmarts is seeking a Marketing Product Manager to join their Marketing Team. Qualified applicants will possess excellent organizational skills and the ability to work within a cross-functional team; they will also be detail-oriented self starters who have an enthusiasm for excellence in their work.

Education/Experience

Bachelor’s Degree required from a four-year college or university.
At least 5 years related experience in product management and/or marketing. Experience within the corporate training industry or B2B product marketing is a plus.

Summary

Must be able to conceptualize and execute on projects that support multiple product lines in order to optimize revenue and meet marketing, financial, and corporate growth objectives.

Competencies

To perform the job successfully, an individual should demonstrate the following competencies:

Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations.
Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization and product line(s) strengths & weaknesses; Analyzes market trends, competition, and customer feedback; Identifies external threats and opportunities; Researches and analyzes what the customer wants; Adapts strategy to changing conditions.
Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence; Takes calculated risks to accomplish goals; Accomplished self-starter.
Dependability - Takes responsibility for own actions; Keeps commitments; Completes tasks on time.
Organization - Highly organized and ability to manage multiple, simultaneous projects, as well as internal and external relationships; Excellent time management skills.
Quality - Impeccable attention to detail; Demonstrates accuracy and thoroughness; Produces high-quality work.
Collaboration - Gathers input from diverse teams; Determines best possible solution and then effectively communicates that back to stakeholders; Excellent follow up skills.
Experience - Demonstrated track record marketing B2B product lines; Superior oral and written communication skills, including editing capabilities; Proficiency in all Microsoft Office programs with advanced skills in Excel and Power Point.

Duties/Responsibilities

The duties and responsibilities of the Marketing Product Manager include, but are not limited to:

Participates in overall product strategy, branding, research, packaging, and analysis for new and existing products.
Manages all aspects of product marketing campaigns from launch, through the lifecycle of the product, to end of life.
Develops and maps product messaging and campaigns to customer lifecycles, as well as to various markets.
Conducts competitor research and develops competitive briefs and collateral for Sales & Marketing.
Conducts market analysis to assist in developing product definitions, as well as tracks industry trends.
Collaborates with a wide variety of functional areas such as Sales, Marketing, Production Services, IP Team, and Operations to develop and provide product definitions that are responsive to customer needs and market opportunities.
Trains Sales team on product and marketing strategies.
Researches and proposes solutions to problems within existing product lines.
Provides both internal and external customer service for questions or problems regarding product.
Develops and maintains a prioritized list of customer and market requirements for product lines.
Develops and maintains ongoing campaigns that drive interest and engagement for existing products, including vertical marketing campaigns.
Prepares product marketing objectives and schedules for introducing new products to market.
Handles all inquiries regarding trade marking and suspected IP violations.
Participates in and recommends key points in sales training for each product line.
Gathers and analyzes technical, financial, and sales information for each product line. Evaluates the ROI of products and makes recommendations on which should be continued or discontinued.
Travels as necessary to fulfill job responsibilities.

To Apply

To apply, send a current resume and cover letter to hiring@vitalsmarts.com. Resumes should detail relevant work and educational experience. Cover letters are an opportunity for applicants to highlight qualifications for this specific position and to relate more about themselves in general.

About VitalSmarts

An innovator in corporate training and organizational performance, VitalSmarts is home to multiple training offerings, including Crucial Conversations®, Crucial Confrontations™, and Influencer Training™. Each course improves key organizational outcomes by focusing on high-leverage skills and strategies. The Company also has three New York Times bestselling books, Influencer, Crucial Conversations and Crucial Confrontations. VitalSmarts has been ranked twice by Inc. magazine as one of the fastest-growing companies in America and has taught more than 2 million people worldwide.