Corporate University Cubic Award Winner
November 16, 2004
Crucial Conversations Training® was recognized as the Most Innovate Industry Resource by Corporate University.

800-CEO-READ Bestseller
November 2004
Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations and Bad Behavior is ranked #1 on 800-CEO-READ’s list of bestsellers.

Human Resource Executive: Product of the Year
October 2, 2004
Crucial Conversations® was named one of the Top Training Products of 2004 by Human Resource Executive magazine. "Simple ... easy to understand, engaging ..."—HR Exec magazine

Wall Street Journal Bestseller
October 2004
In its first few weeks of publication, Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations and Bad Behavior reached #6 on the Wall Street Journal Business Bestseller.

New York Times Bestseller
October 2004
Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations and Bad Behavior became a New York Times bestseller.

Amazon.com Bestseller
October 2004
Crucial Confrontations: Tools for Resolving Broken Promises, Violated Expectations and Bad Behavior is ranked #1 on the Amazon.com’s Business Bestseller list.

Utah Emerging Elite Recipient
October 2004
Mountain West Venture Group recognized VitalSmarts with the 2004 Utah Emerging Elite award.

Ernst and Young Entrepreneur of the Year Finalist
July 2004
VitalSmarts execs Mike Carter, Joseph Grenny, Al Switzler, Ron McMillan, and Kerry Patterson were named finalists in the Ernst and Young Entrepreneur of the Year Award.